June 3, 2019

Vaseline Redesign

Global site redesign showcasing vibrant imagery

Task

Vaseline.com prior to it’s redesign was completely developed in Flash. However, moving forward, Unilever wanted a site that was more extensible and also compliant with HTML/CSS standards of the time

  • Strategy

    Brand Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Vaseline (Unilever)

  • Agency

    Ogilvy

  • Tags

    website

Challenge

Redesign site hero-ing vivid photography

Vaseline.com prior to it’s redesign was completely developed in Flash. However, moving forward, Unilever not only wanted a site that showcased the imagery, but a site was more extensible and also compliant with HTML/CSS standards.

Teamed with award winning creative director Mariota Essery, we redesigned a series of flexible and reusable templates consisting of translucent panels so that we could utilise the full screen photography.

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